RB Care has confirmed its sponsorship of the men’s, women’s, and Unified Basketball teams with a two-year renewal for the 2025–26 and 2026–27 seasons.
Che bello èee!, the tag-line for the Season Ticket Campaign RB Care, a company of the RB Hold Group, announced on the occasion of the official launch of Umana Reyer Venezia’s new season ticket campaign the renewal of its partnership with the Venetian club for the 2025–26 and 2026–27 seasons as well, reaffirming its support as the main sponsor of the men’s team, the women’s team, and Unified Basketball. This partnership continues in the spirit of inclusion, continuity, and teamwork.
Launched in 2015, the partnership between the RB Hold Group and Reyer is one of the longest-standing and most solid sponsorships in the national sports scene, found on a shared strategic vision and a constant commitment to the local area and the community.
RB Care will continue to feature its brand on the front of the jerseys of both the men’s and women’s teams, which compete in their respective national leagues. This visibility extends to Italian and international competitions as well: for the women’s team, the logo will also appear on their game shorts during European cup competitions, in accordance with FIBA regulations.
This partnership is further strengthened by supporting the Unified Basketball project and increased brand visibility inside the arena, confirming RB Care’s commitment to supporting the Reyer project in an integrated and inclusive manner.
Over the years, Reyer and RB Care have built a shared path of growth, which aligns perfectly with the slogan of the 25/26 Season Ticket Campaign. Shared values such as stability, ambition, and continuity have made it possible for the Venetian club to achieve significant sporting and social milestones, while also contributing to a significant strengthening of brand awareness and RB Care’s positioning as a leader in services for the healthcare and supplemental pension markets.
“Supporting Reyer means supporting a project that resonates with the local community, young people, and the culture of sports and healthy living,” said Roberto Favaretto, President of RB Hold. “It’s a commitment that goes beyond sponsorship: it’s active participation in the club’s life, its values, its connection to the city, and our commitment to the local community—a commitment we want to revitalize with conviction”.
The partnership is also being renewed on the experiential level, with initiatives aimed directly at fans and season ticket holders. To mark the start of the new season, RB Care is preparing a plan of promotional activities dedicated to the culture of care, prevention, and well-being, which will be announced throughout the year. Additionally, exclusively for season ticket holders, a smart gadget is on the way, designed to help you get the most out of the game experience and take your passion for Reyer beyond the court.
In addition to activities aimed at the public, RB Care and Reyer are working to develop new social impact initiatives designed to actively engage the local community and generate tangible value for it. This commitment is consistent with the group’s values, which have always been promoted.
inclusion, accessibility, and equal opportunity. It is another step toward reaffirming RB Care’s commitment to making a tangible contribution to improving people’s quality of life.
“The RB Care’s vision, ‘the path to well-being’ is driven by technological innovation and a relationship model that puts the individual at the center, addressing all their needs in terms of health, prevention, support, and care. This approach is one that our partnership with Reyer helps to communicate and put into practice, giving shape to a commitment that is at once athletic, social, and cultural,” concluded Favaretto.
RB Care S.p.A. is a company of the RB Hold Group, an Italian organization active in the sectors of supplemental health care, supplemental pension plans, and finance. It offers B2B and B2C solutions for access to private healthcare, supporting companies, employees, and citizens with a comprehensive healthcare pathway that ranges from prevention to treatment, including home care, and integrating healthcare services with insurance coverage in a flexible and innovative way. he RB Care model covers various areas of healthcare, including diagnostics and hospitalization, rehabilitation, and dentistry, providing highly specialized services through a network of over 130,000 facilities and specialists throughout Italy.
The Group also includes Previnet, a market leader in the outsourcing sector; Previmedical, one of Italy’s leading providers of healthcare fund management and welfare solutions; and Iama Consulting, a consulting firm.